Nikon launched a new version of its image sharing and storage service, my Picturetown (www.mypicturetown.com), with improved sharing and creativity tools. The site features design, navigation and functionality improvements to enhance the userís overall photo and video experience.

Among the new features is the PhotoMovie function that allows my Picturetown members to create a dynamic slide show of photos that can be combined with text, music, and special effects.  This service allows users to include their favorite memories in a PhotoMovie that can be easily shared with friends and family through email or popular social networks. The tool is a unique alternative to posting single pictures and adds the ability to tell a story and share memorable moments through multiple photos, captions, and royalty-free music available on the site.

Other improvements include a redesigned homepage, an enhanced ìMy Photosî page, and the option to add designs to shared albums.  Once logged in, a memberís homepage can be decorated with a random assortment of previously uploaded photos for a personal touch that continues to entertain as more photos are uploaded.   Members can also access and share their photos stress-free with the improved "My Photos" page, which now lets users view thousands of photos on one page, organize photos with a simple drag-and-drop operation, and share photos through a Facebook uploading function.  Members can also personalize their online albums with 18 design options to share with family and friends.

"Nikon's new my Picturetown is providing a new way to enjoy digital photography by helping users easily store, organize, and share memorable moments online," said Lisa Baxt, Nikon's senior manager of marketing communications.  "Members will especially enjoy the new PhotoMovie function for sharing vacations, special events, parties, and holiday images with friends and loved ones or their social networks."

Nikon's my Picturetown is a free service for consumers storing and sharing two gigabytes (2GB) worth of their photos and videos and offers Gold account paid membership for storage capacity of 20GB to 200GB. New and existing free account members have the opportunity to create one free PhotoMovie and Gold account members can create and share an unlimited amount of PhotoMovies.

Throughout the holiday season Nikon will offer special incentives and promotions for new account members and create opportunities for consumers to contribute to photo sharing on the my Picturetown site.