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Created and Maintained by: The Photoimaging Information Council |
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Jeff D. Kent |
| July 24, 2008 | |||
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Drawn into photography by a photo enthusiast father, Lori Berkowitz was one of those kids who always had a camera with her. She got her first Canon SLR at age 12, and she quickly developed an affinity for photographing people. After earning a sociology degree from the University of Colorado in 1992, Berkowitz returned to her native New York and started working as a freelance photo editor. While establishing herself in that field, she continued to pursue her people-oriented photography. Before long, friends and associates started asking her to photograph their weddings. She agreed on a couple of occasions and found that she enjoyed the work. In fact, she enjoyed the work so much that she ultimately quit her photo-editing day job and went into wedding and event photography fulltime.  © 2006 Lori Berkowitz
That was in 1998. Berkowitz has spent the last eight years building her reputation as a talented photographer who is a capable of handling a variety jobs for a discerning clientele. Her work ranges from high-society weddings to big-dollar corporate events. She’s done an album cover photograph for a Mary J. Blige, and later toured with the pop star. She’s done an editorial cover shoot with Bobby Brown. She’s covered celebrity parties and A-list social gatherings. She’s done small, intimate portraits of babies. The common denominator is people. If the main subject is human, Berkowitz can ace the job.  © 2006 Lori Berkowitz
In 2000, Berkowitz started working with another photographer, Gaston Robert, in order to provide more comprehensive treatment of weddings and events. The addition of Robert added a dimension to the studio and helped define a trademark style based on continuous coverage. Working as a team, Berkowitz and Robert capture two different perspectives of the same event. Nothing gets missed. The idea is to use images tell a complete story from beginning to end. Clients get more than just a few clever shots; they get a complete visual record of their event.  © 2006 Lori Berkowitz
Berkowitz and Robert typically work big events together. They also have a couple of staff photographers so they can split up and work in different teams. When working corporate or editorial jobs, the teams cover them the same way they would a major event. That means one photographer gets all the must-have images, the set-up shots required by the client. Meanwhile, the other shooter covers the entire scene in a continual, documentary fashion, shooting candids in between the main shots and providing a fuller perspective. The combination of these approaches provides a diverse kaleidoscope of images that gives the client far more than they bargained for. Lori Berkowitz on the Tamron SP AF17-50mm f/2.8 XR Di II LD Aspherical [IF]
Introduced this spring, the Tamron 17-50mm f/2.8 is a new zoom lens designed specifically for digital SLRs with smaller-sized image sensors (i.e. digital SLRs without a full-frame, 35mm-equivalent sensor). At the request of TakeGreatPictures.com, Lori Berkowitz clipped the Tamron 17-50mm f/2.8 to her Canon EOS-20D and brought it along to shoot a wedding, a baby portrait and some images of a band posing in New York’s Time Square.
 © 2006 Lori Berkowitz
“Overall, I thought the lens was great,” she says. “It’s extremely lightweight, especially for a lens this size. It’s almost like having nothing on your camera.”  © 2006 Lori Berkowitz
Berkowitz found the lens to be both fast and sharp. Shooting in daylight conditions, she noticed equal sharpness at 17mm and 50mm, with no distortion whatsoever.  © 2006 Lori Berkowitz
“It has great range,” she says. “I was able to capture wide shots of large groups and zoomed-in shots of small details. If this lens was for a full-frame camera, like a Canon EOS-2Ds Mark II, I could get rid of my other lenses and get away with just using this one lens.” Lori's Equipment: Camera- Memory Card- Software- Camera Bag- Printer- Scanner- Color Management- Video Camera- Point & Shoot- Monitor- Lighting- Computer- Ink- Film-
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