The PhotoImaging Information Council

The PhotoImaging Information Council (PIC) is a consumer-driven education program supported by America's two leading photographic trade associations. At the heart of all PIC programs is the new PIC Web site, which has broad consumer appeal. The PhotoImaging Information Council is sponsored by PMDA (PhotoImaging Manufacturers and Distributors Association), PMA (Photo Marketing Association) and leading manufacturers in the photographic and digital imaging fields.

PIC also serves as an industry resource, providing a greater appreciation for photography and digital imaging topics to consumers and to the media that speaks to them about creative uses for photos, picture-taking tips, 35mm photography, the Advanced Photo System, digital (filmless) and instant photography.

About The PIC Web Site

The PIC Web site, designed by the award winning firm FLASHcap Interactive, was created to help American consumers find meaningful ways to incorporate photography into many aspects of their everyday lives, while helping them to make intelligent decisions about buying new cameras and accessories.

Despite the huge amount of information that is incorporated into the PIC Web site, it is extremely simple to navigate. The site is richly interspersed with interrelated links that help the consumer quickly jump from section to section, accessing precisely what interests them.

The underlying goal of the site is to encourage increased consumer involvement with photography and digital imaging at all levels of skill. Simple how-to articles help the average snapshot photographer take great pictures. And celebrity photography stories (such as Rudy Giuliani, Mayor of New York City and Country recording Artist Kenny Rogers) show us how famous individuals have enriched their own lives with photography.

Advanced techniques are featured in entertaining and informative articles on top professional photographers and other periodic features.

FAQs (frequently asked questions) provide how-to information on buying cameras, using film and accessories, basic and advanced shooting techniques, and digital photography. An entire section of the site is devoted to doing more with your pictures called PIC Projects.

There is also a press room, designed as an industry resource for journalists in all fields. Press releases are available to help spread the message about the creative uses for photos, picture-taking and equipment-buying tips, and 35mm photography, digital and instant photography.

The PIC Web site is an ever-growing resource. Each week, additional articles and highlights will be added to the site, making it an even more valuable source of information.