| November 7, 2009 |
Created and Maintained by: The Photoimaging Information Council |
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by Jon Sienkiewicz |
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There are so many high quality pocket-size digital cameras on the market these days—how can anyone choose the model that’s just right for them? If all cameras were the same, as some folks contend, there would be only one for sale and everyone would use the same brand. People are different, and so are cameras. And we’re lucky for that—on both counts! Hardly a day goes by that someone doesn’t ask me for a camera recommendation. I always try to give them some tips on how to make their own good decision. What’s right for one person may not be right for another. And now that cameras come in different colors—red, green, even purple and orange cameras—cosmetics has become an important consideration as well. Pentax, like most camera makers, offers a wide selection of choices and several color options. I’ve been using their two latest offerings for the last few weeks and have grown fond of both. Actually, I’ve been using the Pentax Optio P70 the most because my just-turned-eight-years-old daughter latched onto the Optio E70 and permits me to use it only on school nights when she’s doing homework or practicing piano. More on that later. Pentax Optio P70 ![]() Pentax Optio P70 Digital Camera
![]() Pentax Optio P70 Digital Camera
For example, the lens is a 4X wideangle zoom that ranges from 27.5 to 110mm (equivalent in film camera terms). Having a true wideangle lens is a real advantage and significantly increases the versatility of any camera. And the 110mm telephoto gets you close to the action (at soccer games, for example) and is perfect for frame-filling portraits. © Jon Sienkiewicz (P70)
To help you get sharp pictures at both ends of the zoom range, Optio engineers have incorporated Pentax’s proprietary Pixel Track Shake Reduction. Camera shake is the Number One cause of unsharp pictures—and Shake Reduction helps neutralize it. And for convenient, creative composition and comfortable playback (without squinting) there’s a bright 2.7 inch LCD monitor. Using Auto Picture mode, the P70 automatically selects from 8 shooting modes for expert results. It also offers Advanced Face Recognition (discovers up to 32 faces in 0.03 seconds) plus Smile Capture and Blink Detection (recognizes when a subject smiles and releases the shutter automatically). For those of you who enjoy shooting short video clips, the P70 provides HD movie capture (wide-screen 720p at 15 FPS). © Jon Sienkiewicz (P70)
The Pentax Optio P70 is powered by a rechargeable Lithium Ion cell which delivers shot after shot in everyday use. The on/off switch is a recessed button on the top (instead of a sliding switch) which is easy to find and not subject to accidental activation. On the back of the camera there’s a green “all automatic” button which—get this—can be remapped to a different function. For example, instead of the button shifting the camera into “pure point-and-shoot mode” you can set the button to evoke White Balance, ISO control, AE Metering, Resolution, or one of several other options. You can even map that button to start the built-in Voice Recorder. That’s a very handy feature. © Maya Sienkiewicz (P70)
Last but not least, the Optio P70 has several “fun options” including built-in digital filter effects and the ability to add frames and masks to your photos after you’ve captured them. Pentax Optio E70 ![]() Pentax Optio E70 Digital Camera
![]() Pentax Optioi E70 Digital Camera
The E70 offers 10-megapixel resolution and is equipped with a sharp 3X zoom (32 to 96mm equivalent). The LCD measures 2.4-inches diagonally. Inside you’ll find Pentax’s convenient Auto Picture mode which selects from 7 shooting modes automatically, plus Advanced Face Recognition (finds up to 32 faces in 0.03 seconds) and Smile Capture with Blink Detection (as described above). © Maya Sienkiewicz (E70)
One of the coolest features—in my opinion and in the opinion of my eight-year-old—is the Digital Panorama mode. In a nutshell, it automatically stitches a series of pictures into one wide 180-degree image. It seems like it’s never possible to get a wide enough angle—well, this addresses that problem with ease. © Maya Sienkiewicz (E70)
Take a look at the elongated image of the Vermont covered bridge. It was shot by a then-seven-year-old using the built-in automatic Digital Panorama mode without coaching or instruction. In fact, all of the images in this article were shot by her (except, of course, the images of her). ![]() © Maya Sienkiewicz (E70)
But her favorite feature of the Optio E70 is clearly its ability to add frames and do in-camera editing. As you can see from the shot of the Westie, there’s no shortage of optional frames and borders to play with. “Being able to add Frames makes it more exciting than a regular picture,” she told me. “For kids it makes it better than just any kind of camera.” © Maya Sienkiewicz (E70)
© Maya Sienkiewicz (E70)
Pentax Optio P70 Feature/Benefit Summary Pentax Optio E70 Feature/Benefit Summary
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