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J.D. POWER AND ASSOCIATES HONORS PANASONIC’S LUMIX TZ-SERIES AS TOPS IN A TIE IN DIGITAL CAMERA CUSTOMER SATISFACTION STUDY Panasonic LUMIX TZ-Series Ranked Highest in Study’s Premium Point-and-Shoot Segment in a Tie Article rating: 6.00

Secaucus, NJ (October 24, 2008) – Panasonic’s LUMIX TZ-Series of digital cameras has been honored by J.D. Power and Associates as a top-ranking model in a tie as the highest ranked camera in the J.D. Power and Associates 2008 Digital Camera Usage and Satisfaction StudySM, “Premium Point and Shoot Segment.”  The Panasonic LUMIX TZ-Series received a total of 773 points, based on a 1,000-point scale.  The LUMIX TZ-Series also received five JDPower.com Power Circle RatingsÔ for overall satisfaction, which are derived from J.D. Power and Associate studies and signify that the product is “Among the best” in its category.

“We are honored to have been recognized in this study, as the Panasonic LUMIX TZ-Series has always been a strong-selling model and it is rewarding to see it ranked highest among its peers in Customer Satisfaction,” said Zoe Susice, Group Manager, Imaging, Panasonic Consumer Electronics Company. “Panasonic has always aimed for excellence and we are thrilled that our customers are benefiting from our efforts to offer high-quality digital cameras that are user-friendly and packed with innovative technologies.”

The Panasonic LUMIX TZ-Series is known for its ability to pack powerful features into a compact and sleek design that is ideal for those who travel and want a digital camera that is easy-to-use and carry yet provides high-quality photos.  Panasonic’s 2008 family of LUMIX TZ models include the LUMIX TZ5, TZ4 and TZ50.   All three models feature a 10x optical zoom for long-distance photography; a 28mm wide-angle Leica lens; Panasonic’s Intelligent Auto mode technologies, which feature Face Detection, Intelligent Scene Selector, image stabilization and more.

The TZ5 and TZ50 also feature a High-Resolution 3.0-inch LCD screen and the ability to record High Definition video.  The LUMIX TZ50 is completely unique in the family, as it adds Wi-Fi capabilities, standard 802.11b/g wireless LAN connectivity and access to T-Mobile® HotSpot service so users can upload digital photos directly to Picasa Web AlbumsÔ, a free online photo-sharing service from Google.

To read the official press release for the J.D. Power and Associates 2008 Digital Camera Usage and Satisfaction StudySM, please visit:. http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=2008105. To learn more about the Panasonic LUMIX TZ-Series and other LUMIX digital cameras, please visit www.panasonic.com/dsc. 

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE – The World’s Heritage, a project that will create the world’s largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images. Information about Panasonic LUMIX digital still cameras and its affiliated programs is available at www.panasonic.com/dsc.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction.  The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on cell phone ratings, car reviews and ratings, car insurance, health insurance and more, please visit JDPower.com.  J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

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